Stories that shape the future

Stories that shape culture

Stories that shape culture

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We are a coming-of-age modern media network committed to making the world (wide web) a brighter place, one meaningful story at a time.

Much like the humble kulfi, our work is authentic, rooted in culture and designed to make you break out into a smile.

1B+ VIEWS

All our work begins with the go now purpose of kicking off the smile conversation in the barrage.

600+ MINUTES

All our work begins with the purpose of kicking off the really what conversation in the barrage.

200+ CREATORS

All our work begins with the dat who purpose of kicking off the conversation in the barrage.

100+ BRANDS

All our work begins with the purpose of kicking off the hello conversation in the barrage.



We are a collective of creators that blend talent, tech & data to create content, build communities and bring brands closer to culture (or bring brands who dare closer to people who care).

Kulfi is a coming of age content network that is on a mission to make a dent in culture.

150+ BRANDS

Who’ve trusted us with their vision (and money). We bring in our strategic expertise and algorithmic wisdom to create impactful content at scale with the intent of converting audiences into lifelong fans.

300+ CREATORS

We're a creator-first collective with a wild mix of talent, technology and production chops that brings our stories to life.  

3B+ VIEWS

30,000+ minutes of clutter-breaking content, experiences & IPs - from five second gifs to ninety minute documentaries, made for and by a connected generation.

The Kulfi family is a diverse team of creators shaping the cultural landscape today. From branded entertainment to original content and immersive media, we operate and build brands and studios that function at the intersection of content, commerce and culture.

Branded Content

Immersive Content

Original Content

With all our powers combined!

Kulfi is more than just the sum of its parts. We are a lean mean content machine with a shared pool of talent, technology and production chops that allow us to make the good stuff faster, bigger and better.

We get them Millzys.

With content designed specifically for and by millennials and Gen-Zs, we don’t just settle for riding the wave but spotting one before it hits. At Kulfi, we nurture and platform young creators with big ideas that signal a shift in popular culture.

We get people talking.

All our work begins with the purpose of sparking imaginations and igniting discourse. For us, creating content for a hyper connected generation goes beyond the set formula of entertainment - we always go deeper by asking the right questions.

With all our powers combined!

Kulfi is more than just the sum of its parts. We are a lean mean content machine with a shared pool of talent, technology and production chops that allow us to make the good stuff faster, bigger and better.

We get them Millzys.

With content designed specifically for and by millennials and Gen-Zs, we don’t just settle for riding the wave but spotting one before it hits. At Kulfi, we nurture and platform young creators with big ideas that signal a shift in popular culture.

We get people talking.

All our work begins with the purpose of sparking imaginations and igniting discourse. For us, creating content for a hyper connected generation goes beyond the set formula of entertainment - we always go deeper by asking the right questions.

OUR WORK

At Kulfi, we’re committed to ideas that become a part of our identity and stories that serve as a marker of our times.

Beautiful Homes / Asian Paints

SUPARI STUDIOS

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Spotlight / Redbull

SUPARI STUDIOS

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Vitamin Stree / Original Content

KEEDA MEDIA

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Disco Star / Spotify

SUPARI STUDIOS

Pigeon / Amazon

POSTOFFICE
ALL WORK, ALL PLAY

IPL Anthem 2021 / Disney + Hotstar
‍SUPARI STUDIOS

This Disney+ Hotstar campaign for IPL 2021 is a colourful display of India’s cultural diversity and its abiding love for cricket.

Asian Paints Colour Next
‍POSTOFFICE STUDIOS

Asian Paints ColourNext is an annual colour & decor trend event where they collaborate with experts from various disciplines to showcase a forecast of colours, texture & materials

Vitamin Stree
‍KEEDA MEDIA

Reshaping the narrative around gender and identity in India.

Namma Netflix
‍‍‍SUPARI STUDIOS

Netflix India South released a song titled Namma Stories which celebrates South Indians' love for their mother tongues, their passion, and their pride.

#GetYourGameFaceOn
‍POSTOFFICE STUDIOS

With PubG's India return, we created this live action, 2D and Cel animation for Gillette x NODWIN Gaming. A fun and powerful call to #GetYourGameFaceOn!

Gully Life - The Story of Divine / Red Bull
‍KEEDA MEDIA

This documentary takes an in-depth look at how DIVINE became one of the most sought-after musicians in India, in a matter of a few years.

CRED Launch
‍SUPARI STUDIOS

Helped launch the most rewarding credit card payment app ever, 'nuff said!

The Mind Behind
‍KEEDA MEDIA

This series looks deep inside our artists' mind to understand how they function and we learn about what motivates the artists and athletes we love.
PARTNER WITH US

We partner with ambitious brands and platforms to create meaningful content that builds connections with their audiences.

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JOIN US

We work with a diverse pool of left and right brained thinkers and doers who love what they do and do what they love.

OPEN POSITIONS
OPEN POSITIONS
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OUR VERTICALS
SUPARI STUDIOS
POST OFFICE
KEEDA MEDIA
CONTENT TERRITORIES
WORKING HERE
CAREERSCONNECT
INDIA
11th floor, Discovery of India building,
Lotus Colony, Worli, Mumbai,
Maharashtra 400018
© KULFICOLLECTIVE2021
WEBSITE // PIGEON & CO.
DEVELOPMENT // RIGHTHEMISPHERE
WORDS // STAWDIO
BRANDING // JUNGLEGYM
© KULFICOLLECTIVE2021
He©KulfiCollective
2021
© Kulficollective2021
He©KulfiCollective
2021